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兰开夏科技深圳成功举办“中小企业如何建立国际品牌与开拓国际市场”公益论坛
2017/11/20 16:34:36 兰开夏科技深圳 点击数:
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2017年10月20日,由兰开夏科技(深圳)有限公司和兰开夏在线联合举办的“建立国际品牌建立与开拓国际市场”公益论坛在深圳虚拟大学园产业化基地成功举行。中央兰开夏大学交流与公共关系系主任Robin Carey、领秀集团创始人董事长兼CEO牛付印、寰宇集团执行总裁黄高辉三位国内外专家分别就国际品牌推广、跨境新电商的贸易与品牌和中国制造与生产议题发表精彩主题演讲。

On 20th Oct., 2017, UCLan Technology (Shenzhen) Limited (hereinafter referred as to "UTSL") and UCLan Online jointly held a public forum regarding on Building International Brand to Establish and Develop the International Market in the Industrial Base of Shenzhen Virtual University Park. Three domestic and foreign experts, Dr. Robin Carey, Director of Communication and Public Relations Department from University of Central Lancashire, Mr.Niu Fuyin, Chairman and CEO, Mr. Huang Gaohui, Chief Executive Officer of Huanyu Group separately gave a wonderful keynote speech in the issues of the promotion of international branding, the trade and branding of cross-border E-commerce, as well as the manufacture and production in China.

 

 

 

在活动中,资深创业人士牛付印反复强调创业团队的建设重要性,提倡中小企业注重人才培养和业务推广双管铺设。经验丰富的管理顾问黄高辉罗列中国制造的误区,切实针对中国制造的难点,提出中国中小企业提升工厂的核心竞争力、打造适合自身企业发展的管理模式、搭建可复制的人才系统等宝贵建议,以期帮助企业家完成转型走出去。作为现场学术届代表,Carey教授深入了分析全球国际品牌现状,建议企业以强强联合的合作方式,整合资源,开拓国际市场。

At event, the senior entrepreneur, Mr.Niu, repeatedly stressed the importance of the construction of entrepreneurial team. Training talents is as crucial as broadening market. Furthermore, Mr.Huang, an experienced consultant of management, listed errors and difficulties of China’s manufacturing and put forward several valuable suggestions for Chinese SMEs, such as to enhance core competitiveness, build the development of enterprise management mode, and establish a replicable talent system, which were helpful for entrepreneurs to complete the transformation of enterprise and go out. As a representative of academic, Dr.Carey has made a deep analysis of the status of global international brands and suggested that enterprises should seek global cooperation to integrate resources and develop international markets.

 

 

活动进入到问答环节,观众积极提问向专家请教自身企业的问题。在精彩的互动中,活动圆满结束。兰开夏科技(深圳)有限公司和兰开夏在线后续也还将继续引进更多领先的技术、优秀的专家、精彩的活动和课程,敬请期待。

In the Q&A session, the audience actively asked their difficulties and problems of enterprises to experts, which brought to a successful ending. UTSL and UCLan online will continuously introduce more cutting-edge technology, professional experts and excellent events and courses, please stay focused on further events, activities and news.

 

兰开夏科技(深圳)有限公司

About UCLan Technology (Shenzhen) Co. Ltd

2008年,英国中央兰开夏大学入驻深圳虚拟大学园。2011年,英国中央兰开夏大学全资注册了兰开夏生物医药科技(深圳)有限公司。2014年,更名为兰开夏科技(深圳)有限公司,旨在促进中英两国的科技交流与产学研合作,主要业务范畴为引进海外先进项目、高科技人才落地中国等国际技术转移和产学研方面的合作。

In 2008, the University of Central Lancashire settled in Shenzhen Virtual University Park. In 2011, the University of Central Lancashire registered UCLan biomedical technology (Shenzhen) Co., ltd. In 2014, It renamed UCLan Technology (Shenzhen) Co. Ltd (hereinafter referred as to "UTSL"), aiming to promote the exchange and cooperation of science and technology between China and UK. UTSL mainly aims to cooperate with international technology transfer and Industry-Academy-Research, like introducing overseas outstanding projects and high-tech personnel to China, etc. 

 

如有意了解或洽谈合作,请联系项目经理周博士,电话+86 134 8088 6605或邮箱yzhou@uclan.ac.uk。

For further information or cooperation, kindly contact Project Manager Dr. Zhou at +86 134 8088 6605 or email to yzhou@uclan.ac.uk. 

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